Everyone is talking about detox, clean eating and matcha tea. Super foods like goji and acai berries, chia seeds and freshly pressed juices are all the rage among health-conscious people. \u201cAt Kale&Me, we have discovered a new generation of the juice market with cold-pressed fruit and vegetable juices,\u201d explains Annemarie Heyl, the co-founder of the innovative start-up company from Hamburg.<\/p>\n
The inspiration behind the business idea came from Cape Town, where the young entrepreneur and her partners Konstantin Timm and David Vinnitski found their passion for cold-pressed juices. \u201cFor us, it was clear that we didn\u2019t just want to take part, we also wanted to get involved in pressing right from the beginning,\u201d she adds with a grin. The trio do not think much of the hard-line, commercial approach: \u201cWe leave preservatives, added sugar and mass production for other juice companies.\u201d The original idea of producing juices for friends and family soon became a profitable business with international appeal. They are currently entering the markets in Switzerland, Denmark and the Netherlands.<\/p>\n
Pamela Pine, Catie Carrot, Al Avoca, Rosy Roots, Kalvin Kale, Amy Almond and Billy Basel \u2013 the juices they have created are made from pure fruit and vegetables, which are sourced from local suppliers depending on the season. They are pressed using traditional packing presses \u2013 without the heat that arises with centrifugal presses \u2013 thereby preserving nutrients and vitamins. In contrast to conventional products, the gently produced juices keep for up to eight weeks \u2013 without any additives, thanks to a special method of cold pasteurisation. \u201cAnd they always taste like they\u2019re fresh from the garden,\u201d explains Annemarie Heyl with pride.<\/p>\n
The three founders of Kale&Me also developed a fasting cure in collaboration with renowned nutritional advisors, which takes either three or five days and concentrates exclusively on a juice diet. The Kale&Me juices are specially tailored to this programme and contain an optimal combination of vitamins, trace elements, plant ingredients, proteins, fats and carbohydrates, adjusted to the right times of day when the juices are enjoyed.<\/p>\n